Our multi-faceted work with Kodak Canada

The Objectives
  • Provide marketing and below-the-line activities
  • Support annual marketing, sales and sponsorship planning cycles
The Solution
  • Marketing and promotional ideation, development and execution for national and retailer-specific campaigns
  • Development and production of product brochures
  • Re-branding of Kodak Image Check Program – a group of 330 independent retailers
  • Design, production and co-ordination of in-store POS material for major national retailers – e.g. Walmart, Shoppers Drug Mart and Costco
  • Relaunch and ongoing management of internal merchandising programs
  • Sponsorship assessment and activation of 25 Kodak sponsored properties – e.g. Niagara Falls, African Lion Safari, Cavalcade of Lights and Olympics
The Results
  • A successful relationship with Kodak Canada that spanned 7 years
  • Client: Kodak Canada
  • Relationship: 7 years
  • Category: More work
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